KERATIN. It is literally everywhere and in everything (supposedly) when it comes to haircare.
But what is it exactly? Do you need it? How do you tell what products are worth splurging on?
Firstly, Keratin is a protein that your hair is made up of. After years of shampooing (with some not so great products, you know who you are, but we forgive you and are here to help), coloring, sun exposure, age, etc. you loose keratin.
Secondly, There are four places from which keratin is derived. They are human, plant, animal, and synthetic. So which is the best and which is just downright dirty? Lets just say synthetic is our least favorite. Our most favorite is ANIMAL!! and why? Animal keratin comes from sheeps’ wool. It has the same molecular structure as human keratin and when it is applied to human hair, you guessed it! a perfect match!! But what about the poor sheep you ask? In order to extract the keratin from the sheep’s wool, the sheep need to be sheered, if the sheep aren’t sheered they suffocate and die! So there you have it my friends, doing something great for your hair and saving the sheep at the same time 😉
Okay, so now you know what keratin is, that there are different kinds of keratin, and where the good kind comes from.
So where do you get the good stuff?
Two words..
Keratin Complex launched in 2007 and has been leading the market in Keratin Smoothing Therapy year after year. They offer the absolute highest grade of keratin there is. We at Bamboo Salon, have been offering the Keratin Complex Natural Smoothing Treatment since 2007 and have had great success with it ever since. The results speak for themselves: Shiny, silky, smooth hair, enhanced color, styling time cut in half, and eliminates 95% of frizz. Sounds pretty awesome? IT IS.
Let me quickly clear up any concerns about formaldehyde, because there is a lot of talk about that too. In Keratin Complex, there is absolutely NONE, whatsoever. The product has aldehyde which is a natural preservative that can be found in most cosmetics.
So there you have it. All keratin is NOT created equally.
Love and thanks,
Amanda
Check back next week for more on Keratin Complex..